Program Book
Overview
For the IU Natatorium Summer Day Camp program I created a book that communicates directly to the audience—parents of young children who want a fun and educational experience for their kids.
By bringing an element of fun to the brochure with playful illustrations, quirky typography and plenty of images of kids having a good time, parents could envision their children at the camp. The result is a program book that addresses the secondary audience of young, active children.
IU Summer Day Camp
Indiana University Natatorium